London, January 2026 — Prince William, the Prince of Wales, has drawn attention after appointing a senior communications professional to join his press team at Kensington Palace. The move sparked curiosity, with many asking why a crisis specialist has been brought on board.
The new appointment is Liza Ravenscroft, a respected communications executive with years of experience handling high-pressure public situations for global brands.
Who Is Liza Ravenscroft?
Liza Ravenscroft is a Senior Director at global communications firm Edelman. She is widely known for her work in reputation and crisis management, helping high-profile clients navigate difficult public moments.
In her professional biography, Ravenscroft says she works closely with major figures during their toughest challenges, helping them respond clearly and calmly while protecting long-term credibility. A former colleague once described her as “bulletproof sunshine,” highlighting her ability to stay composed under pressure.
Her Career Background
Before joining Edelman, Ravenscroft held senior communication roles at Marriott International and British Airways, where she managed global media relations during sensitive and fast-moving situations.
She has spent over five years focused specifically on crisis communications, advising leadership teams during major reputational and operational challenges.
A Former Journalist Turned Strategist
Ravenscroft also brings a journalist’s perspective to her work. Earlier in her career, she reported for BBC Radio 5 Live, France 24, and CBS Interactive, including assignments in Brazil.
She holds a postgraduate degree in Broadcast Journalism from City University and speaks French and Portuguese, adding to her international expertise.
On LinkedIn, she has written that her work often involves major public issues such as safety concerns, ethical risks, and global political tensions.
Why Is She Joining Prince William’s Team?
Ravenscroft has been appointed to Kensington Palace’s communications team, where she will work alongside Prince William’s existing press staff.
While her background is in crisis management, reports suggest she will be involved in day-to-day media relations, not emergency response work. Kensington Palace has not linked her appointment to any specific issue.
Links to the Royal Household
Sources say Ravenscroft was recommended by Julian Payne, CEO of Edelman, who previously served as a communications secretary to King Charles and Queen Camilla.
Royal watchers believe the move reflects efforts to strengthen coordination between Kensington Palace and Buckingham Palace, as Prince William prepares for greater responsibilities in the future.
No Official Comment from the Palace
Prince William has not publicly commented on the appointment, and Kensington Palace has released no official statement. The decision appears to be part of a broader strategy to reinforce professional communications rather than a response to any immediate concern.